- My Role: Designer
- Team Size: 1 person
- Completion Date: February 2017
- Duration: 5 months
- Status: Proof of Concept and a scaled model
- Brief: Design PSS of urban furniture for the supply chain of goods and services special for small and home businesses
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/for-portfolio-2-1024x576.jpg)
The importance of the problem
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/Screen-Shot-1402-01-18-at-02.56.37-1024x621.png)
Current problems of hawkers
1.The difficulty of dealing with different weather conditions due to not having a ceiling for the market stalls and the market stalls are not properly covered, which is not possible in most cases
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/photo_2016-12-10_14-19-51-1024x614.jpg)
2. The disproportion of the market stalls with the offered product
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0036-1024x683.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0038-1024x683.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0053-1-1024x683.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0054-1024x683.jpg)
3. Problems such as disrupting the order and cleanliness of the city
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0030-1024x683.jpg)
4. Customers’ problems
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0008-1-1024x683.jpg)
5. And the high cost of long-term exhibition stands in the city
Opportunities
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/Screen-Shot-1402-01-19-at-01.12.07.png)
Project Constraints
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/Screen-Shot-1402-01-18-at-23.44.12.png)
Benchmarking
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/photo_2017-01-06_16-58-07-1024x683.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/photo_2017-01-06_16-58-14-1024x683.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/13_trh_foto-1024x683.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/7bdb0ae3c1d731bccf4e37b094f76c68.jpg)
Ideation
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/DSC0153-1-scaled.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/Picture1-1.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/sketch-3-1-scaled.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/sketch-1-1-scaled.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/4.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/8.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/12.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/15.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/13.jpg)
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/18.jpg)
System map
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/Screen-Shot-1402-01-19-at-00.32.09.png)
Target Market Determinations
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/Screen-Shot-1402-01-19-at-00.54.13.png)
Final Idea
![](https://roshanakhaghighi.com/wp-content/uploads/2023/04/haghighi-1-scaled.jpg)