• My Role: UX Researcher
• Team Size: 14 person
• Completion Date: May 2022
• Duration: 1 month
• Status: Released

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Non-disclosure agreement

Due to my NDA, I have avoided providing detailed information

The Objective

Decreased scam rate in work-from-home job ads.

The Impact

Decreased scam rate in work-from-home job ads by 24%.

Research Questions

Main Questions

• What percentage of work-from-home ads are non-scam?
• What kind of jobs is related to work-from-home ads?

Research Plan

Detecting the work-from-home ads: Select from ads with specific keywords in their ad title or body of the message.

As we didn’t have a specific category for work-from-home ads, the team gathered a dataset of 550 expected ads based on related keywords.

Step 1: I started to review items one-by-one to flag those that were work-from-home ads, and the result was only 66% of them were work-from-home ads.

Step 2: I correlated the ads with our data from the scam database to determine the distribution of scam and non-scam ads. And the result was 46% of those ads were scams.

Action Plan:

• Updated the booklet of the ads review operation team to put the suspicious ads on the verification funnel.
• Design to inform users before contacting the advertiser and asks them to report if they expected something suspicious.
• Design a guide section to help users become aware of the scam scenarios